The short answer A website care plan is like servicing a car. Someone checks your site every month, so small problems get fixed before they cost you customers. You probably need one if your website brings in enquiries or sales and nobody on your team checks it. You probably don’t if it rarely changes and someone already tests it.
Websites rarely break with a bang. The homepage still loads and still looks fine. What goes wrong happens quietly, in the parts nobody clicks until a customer does.
What quietly breaks
You won’t spot any of these by looking at your homepage. The only sign is that enquiries get quieter, and it’s easy to blame a slow month for that.
It happened to us
On our own site, enquiries stopped reaching our inbox because of one mistyped email address. The form kept telling people “sent”, so everything looked fine.
Try it now
The 5-minute website health check
What a care plan should include
Five jobs. If a plan leaves one out, ask who is doing it instead.
Updates and fixes
Someone checks for software updates and repairs anything they break. Shopify and Squarespace look after most of this for you. On WordPress, it’s your job or your developer’s.
Small changes, done for you
New prices, a changed menu, a holiday notice. Small jobs sit on a to-do list for months if nobody owns them. Ask how many hours a month are included.
New content
One useful article or better page each month gives Google and AI tools something new to find. It adds up over a year. Read how AI answers choose which businesses to name.
Enquiries tested
Send a real test through every form and confirm it lands in the right inbox. Most plans skip this, and it matters most. If you do only one thing on this list, do this.
A short report
One page: visits, enquiries, where they came from, and what’s next. A report that only shows visits can’t tell you if the site is working. See why visitors don’t always become enquiries.
Do you actually need one?
Not every business does.
Doing it yourself is fine too. Put a monthly reminder in your calendar and use the checklist above. It only fails when nobody’s name is on it.
5 questions to ask before you sign up
- Who owns my website and domain? It should be you. Everything in your name.
- How do I leave? Look for a short notice period, not a long contract.
- How many hours of edits are included? And what if I need more?
- Do you test my forms? Ask how, and how often.
- What’s not included? Platform fees and ads are often separate.
How our Website Care Plan works
Our Website Care Plan covers all five jobs every month, with up to 2 hours of edits and one new article or page improvement. There’s no long contract: cancel with 30 days’ notice. You pay platform fees directly, so the site stays in your name. We can also look after a site someone else built, once we’ve reviewed it.
Questions owners ask
How much does website maintenance cost?
It depends on your platform, how often things change and how much content you want. A simple Squarespace site needs less than a large online store. We share our monthly fee on a free call, once we’ve seen your site.
Doesn’t Shopify or Squarespace do this already?
Partly. They keep the platform running and secure. They won’t update your hours, test that your form reaches you, or write new content.
How often should I test my contact form?
Once a month, and after any change to your site or email. Send a real message and check it reaches the inbox someone actually reads.
Not sure what state your site is in? Send us the link. We’ll test your forms and tell you what we’d fix first.